The rise of visual-only radio marks a meaningful shift in how audiences engage with content in public and digital spaces. Unlike traditional radio, which depends entirely on audio, this emerging format places visuals at the center of communication—using motion, imagery, and on-screen storytelling to capture attention.
Outdoor advertising has long been part of everyday city life—from billboards at junctions to posters on walls. But as consumer behavior changes, so does the way brands need to communicate. Static formats are slowly giving way to digital screens that offer flexibility, relevance, and stronger engagement.
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